Updated: May 19
Ever since 2020, Calioo has been setting up seasonal pop-up food markets in the most prominent locations – Times Square, K11 Musea, and AIA Vitality Park (to name a few). We are overjoyed to witness the powerful connection established between vendors and consumers throughout, which constantly, and consistently, brings success to the businesses. Today, we uncover the reasons why and how a pop-up food market elevates your businesses.
Oftentimes, local small businesses neither have the capital nor the resources to launch a permanent physical location, which requires more amount of time and money to sustain. On the contrary, a pop-up requires a relatively smaller budget. From kitchen appliances, lease or rent, to any other overhead costs, it couldn’t have been easier with a simple pop-up where organisers like us provide you with the support you need.
Reach New Customer
We and our community have one thing in common if not more – it is our love and support for all that are passionate about food. The best way to gather all passionates is a pop-up market, where small businesses like yourselves could land a much-deserved opportunity to find your niche consumers and broaden your customer base. It is the perfect touchpoint and communication channel to lay a foundation for the relationship between you and your audiences.
A Test Run
Vendors are often intrigued by the pop-up as an experiment, most likely on location and menu. In a pop-up market, the mass tends to be more open-minded, granting businesses an essential chance to test a new menu, gather direct feedback on a new dish, or to some, explore how the location responds to their presence – that is for a soon-to-be brick-and-mortar store. If all goes well, you’ve got affirmation to be on the right track; otherwise, it is a learning curve, where you adapt and grow for what is to come next.